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Through Belgium advertising agency, Plug, we made a very aesthetic and glamorous display to showcase Beheyt jewelry.
Beheyt's jewelry can be seen at the world fair, Baselworld. You will find all the top jewelry and watch brands at the fair this spring.
Plug designed a very stylish stand for Beheyt Luxe and asked us if we could supply glass displays.
The glass display showcases the jewels. Both the standing model and a hanging model feature LED lighting to illuminate the jewels.
We had a short time frame to realize this project, which was very different to anything we’d done before.
The "lid" under the glass had to be especially shaped. With the hanging model, the lid could be placed on the glass as it was. The lock system is very intelligent and not visible from the outside.
The LED lighting is different for both models. In the hanging bar, the 1 Watt power LED has been removed in the closure cap with a suspension system. The standing model is fitted with a lantern plate, which illuminates the jewels.
We collaborated with various suppliers, such as the pillow suppliers and a sophisticated brass company, to make this display. All this was done in close consultation with Plug. It was a great collaboration. For more pictures, see